Amazon’s Great Indian Festival : Amazon India is expected to host its 2020 Great Indian Festival as a month-long festive sale this year.
The sale will begin on October 17 to deliver a list of deals and offers in advance of the Diwali Festival. Flipkart is also hosting its annual Big Billion Days sale at the same time, but it’s scheduled to be a six-day event.
This is also the first time that the US e-commerce giant has been holding its festival sale as a month-long event, as it had previously hosted sales under the Great Indian Festival banner for less than a week.
Amazon India spokesperson told the goal of this year’s Great Indian Festival was to help sellers and partners reach millions of customers across the country and accelerate their market.
Amazon India Vice President Manish Tiwary revealed the launch date of the sale of the Great Indian Festival 2020 via a virtual briefing on Tuesday. While the sale will go live to regular customers on October 17, Prime Members will be released 24 hours earlier — October 16.
In addition to discounts on different items, Amazon’s Great Indian Festival plans to exploit its services, including local stores, to sell a range of local merchandise during the holiday season.
Amazon added support for Kannada, Malayalam , Tamil and Telugu languages last month, in addition to existing Hindi and English languages. This language update can play a vital role in bringing new customers on board and expanding Amazon’s online shopping experience.
However, the Amazon arch-rival of Flipkart also has Kannada, Tamil , Telugu and Hindi as four Indian languages on its portal.
The coronavirus epidemic has made it easier for Amazon and Flipkart to boost their e-commerce business in India, as many people living indoors prefer online platforms to offline retailers.
However, earlier this year, Reliance Retail, a subsidiary of the Indian conglomerate Reliance Industries, entered the rising e-commerce market with its JioMart, which could emerge as a strong contender against established players.
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