Instagram has introduced new updates for branded content material on its platform, together with the ‘Branded Content Tag’ characteristic in Reels. Instagram has launched the branded content material tag to Reels, and it’ll quickly be launched to Live as properly.
“We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks,” Instagram said in an official weblog put up.
Instagram can also be launching a brand new workflow the place advertisers will have the ability to create Branded Content adverts with out the necessity for them to put up organically on Instagram first.
As a end result, manufacturers could have extra flexibility with fewer constraints once they need to run Branded Content adverts.
Branded Content adverts in Instagram Stories can now embody tappable components, similar to @mentions, location and hashtags.
“We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience,” stated Instagram in its weblog put up.
Instagram just lately launched the power for companies and creators to set a minimal age for his or her branded content material feed posts on Instagram.
Now creators can select to set a default minimal age or a minimal age for particular international locations, or a mix of each.
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